Wednesday, 20 November 2013

HOLMBÄCKNORDENTOFT


The Danish design team Sebastian Holmbäck and Ulrik Nordentoft have created a wide range of designs ranging from furniture, lighting, kitchen tools and interior design and Georg Jensen have commissioned them to design their Artist Heart for 2014. Delivering cutting edge designs across such a range of genres is a testament to their genius. Rather than specialising in one type of product, they are adept at all of them, applying their flair for great design to any manner of products. Each year Georg Jensen chooses an artist to create and share his or her vision of the symbolic motif, now running in its 20th consecutive year, the Georg Jensen Artist Heart demonstrates that love is open to endless interpretation.

HolmbäckNordentoft’s philosophy is to let the design in their products and solutions evoke emotions; using the aesthetic elements to generate excitement, and a tangible meaningfulness and purpose which engages the receiver, and gives the design a lasting value. They believe in sustainable design that: "you will keep, use and care for until used to bits and pieces. Designs that age beautifully with wear and tear." They represent a holistic approach where consideration for the environment, the consumer and economy matters equally. I can see why this philosophy is aptly chosen to represent the Artist Heart at this time.

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